Ollie Allen's Frontier Meat

Ollie Allen’s Frontier Meat is a Colorado-based, family-rooted beef company offering grass-fed beef through 5- and 10-pound subscription boxes. The brand needed an identity that honored its ranching heritage while feeling fresh, trustworthy, and relevant to today’s families.

I developed a comprehensive brand system rooted in heritage, stewardship, transparency, and care—including brand strategy and messaging, logo suite, color palette, typography, custom iconography, photography direction, and digital applications. The resulting identity pairs the character and history of a legacy ranch with a clean, modern approach, creating a brand that feels established without feeling dated and premium without feeling precious.